Press coverage of The Reserve continues to demonstrate that The Reserve is the leader in cash management. A representative sampling of this coverage as well as our own press releases are below. For media inquiries, please contact Eric Lansky at 212-401-5760 or elansky@TheR.com.

"Companies Shift Cash to Outside Managers," by Mark Bruno, Financial Week, 4-7-08

"An Increasing Appetite for Money Market Sweeps," by Steve Garmhausen, American Banker, 4-7-08

"Cash Savings, Undervalued Until the Economy Tanks," by Jane Bryant Quinn, Washington Post, 3-30-08

"The Reserve Announces Late-Day Trading Funds," press release, 3-27-08

"Investors Piling into Money-market Funds: Managers Report a 20% Increase in Assets Under Management over Last Year," by Megan Johnston, Financial Week, 3-18-08

"The Reserve's Assets Surpass $100 Billion: Benefits from Investor Demand for Cash Management Expertise," press release, 3-18-08

"The Reserve Tops Money Market Fund 'Performance' Charts for 2007: Wins iMoneyNet Awards for Top-Performing Money Funds," press release, 2-20-08

"'They Forgot What a Money Fund Was,'" by David Bogoslaw, BusinessWeek, 2-7-08

"Money Funds Still Hot in '08," by Megan Johnston, Financial Week, 2-4-08

"The Totally Transparent Money-Market Fund: Technology Could Give Corporate Treasurers a Firmer Handle on Portfolio Holdings—if the Fund Industry Goes Along," by Megan Johnston, Financial Week, 2-4-08

"Dilemma About Hedge Fund Cash," by Chidem Kurdas, Lipper HedgeWorld, 1-30-08

"The Reserve to Launch Two Funds," by Andrew Coen, Investment News, 1-29-08

"Investors Flocking to Money-Market Funds," by Megan Johnston, Financial Week, 1-29-08

"Money Funds Feel the Credit Squeeze," by Shefali Anand, Wall Street Journal Sunday, 12-16-07

"Why Money Funds Are Thriving in the Chaos," by Jack Willoughby, Barron's, 12-10-07

"Squawk on the Street," Live interview with Bruce Bent, CNBC, 12-6-07

"Money Funds and Their Reaction to Headline Risk," Conference call with Bruce Bent, 12-5-07

"The Reserve Touts Money Mkt Credit," by Sam Mamudi, Fund Action Daily, 12-03-07

"Money Fund 'Father' Blasts How Many Are Now Run," by Muralikumar Anantharaman, Reuters, 11-19-07

"Bruce Bent Discusses Risks to Money Funds," Interview with Bruce Bent, Bloomberg TV, 11-15-07

"The Reserve Ranks as Third Largest Family-Owned Fund Company in U.S.," press release, 11-15-07

"Money Funds Set Aside Cash for Trouble"  by Tim Paradis, Associated Press, 11-13-07

"Money Market Investors Face Latest Worry"  by Tim Paradis, Associated Press, 10-23-07

"Bruce Bent on Money Funds and the Securitization of Trash," Time.com, 10-03-07

"Good News For Some: Firms Turn To Subadvisors For Cash Funds," FundAction, 8-24-07

"What is Going On With Money Market Funds?: The Father of Money Funds-Bruce Bent-explains,"  by Kathleen M. McBride, Investment Advisor, 8-22-07

"Guru Bruce Bent Criticizes Money Fund Misuse," by Pete Bucci, Ignites, 8-22-07

"Money Market Funds Face Pressure," By Tim Paradis, Associated Press, 8-22-07

"U.S. Money Funds Seen Safe from Subprime Problems,"  By Cal Mankowski, Reuters, 8-21-07

"Money Market Funds Abused, Claims Founder," by Anuj Gangahar and Kate Burgess, Financial Times FT.com, 8-20-07

"The Reserve Proactively Soothes Clients' Fears," by Erin Kello, MutualFundWire.com, 8-20-07

"With Bruce R. Bent of The Reserve," by Dan Jamieson, InvestmentNews, 8-20-07

"Subprime Infects $300 Billion of Money Market Funds, Hikes Risk," by David Evans, Bloomberg.com, 8-20-07

"U.S. Banks, Firms Still Obtaining Short-Term Funding," by Neil Shah, Reuters, 8-16-07

"Safer Investments Lift Firms Above Crisis," by Kira Bindrim, Crain's New York Business, Aug 13-19, 2007

"Enhanced Cash Lifts The Reserve," FundAction 8-13-07

"Investors Flee to Financial Safe Havens," by Kira Bindrim, Crain's New York Business, 8-10-07

Seeking a Safe Haven? Not All Cash Is Safe,"  by Chidem Kurdas, (Lipper HedgeWorld's) Inside Edge, 8-3-07

"A Bent for Cash. Literally.," by Megan Johnston, Financial Week, 7-23-07

"Why the Yield Curve Is Pointing to Cash" By Paul J. Lim, The New York Times, 7-08-07

"Reserve Launches Online Trading Capability to Simplify Treasurer's Cash, Liquidity Management Needs," press release, 7-03-07

"SEC Proposal Would Boost Money Market Assets," by Tom Leswing, Ignites, 6-12-07

"Reserve Liquid Performance - Highest Yielding Prime Money Market Fund,"  press release, 5-01-07

"A.G. Edwards Selects The Reserve to Facilitate Its FDIC Program,"  press release, 3-20-07

"The Reserve in Deal with A.G. Edwards," by Eileen Powell, Associated Press, 3-19-07. Run by Business Week, MSN Money, and Forbes.

"Rich Investors Seek Safe, Guaranteed Returns," by Thomas Kostigen, Dow Jones News, 2-28-07

"Safe-Harbor Provision: The Richest Investors Seek Guaranteed Returns, Eschew Risk," by Thomas Kostigen, MarketWatch, 2-27-07

"Cash Hoard: Money Market Funds Hit Record High," Andrew Osterland, Financial Week, 2-23-07

"Money Funds Regaining Ground," by Matthew Quinn, Financial Week, 2-19-07

"Alternatives to the Mattress," by John Ferry, Worth Magazine, Feb. 2007

"First Family of Cash: The Reserve Primary Fund," by Peter Crane, Money Fund Intelligence, Jan 2007

"Money Fund Assets Hit Record High," media alert, 1-18-07

"Money Market Funds: Keep an eye on your money, no matter who is managing it," by Matt Krantz, USA Today, 1-16-07

"Diversified Repos Enhance Hedge Fund Cash Returns," by Chidem Kurdas, Lipper HedgeWorld.com, 1-04-07

"Portfolio Mgrs Split on Whether 2007 U.S. 10-Yr Yield Below 5%", by Yali N'Diaye, Market News International, 12-04-06

"Western Independent Bankers Renews Endorsement of Reserve Insured Deposits," press release, 10-26-06

"Money Markets Grow Despite New Cash Products," by Tom Leswing, Ignites.com, 10-25-06

"The Reserve Favors Extendable Notes", by Yali N'Diaye, Market News International, 10-24-06

"Where to Stash the Cash," CFO Magazine, by Rob Garver, 10-19-06

"How Important Are Banks" FDIC Insurance on Deposits Just One Continuing Advantage," by Gail Liberman and Alan Lavine, MarketWatch, 10-17-06

"The Reserve"s Assets Top $50 Billion: 58% Increase over Past Year,"  press release, 10-12-06. Run by Money Management Letter, 10-16-06, and American Banker Online, 10-17-06

"Eight Great Year-End Moves," by Ellen McGirt, Fortune, 10-16-06 also appearing on CNNMoney.com, 10-12-06

"Former Ferris, Baker Watts Exec VP to Head The Reserve"s Brokerage Sales,"  press release, 10-01-06

"Technology and the $500 Billion Broker/Dealer FDIC-Insured Product," by William Zimmerling, Western Banker Magazine, Oct/Nov, 2006

"Bankers Fighting Harder to Find and Keep Deposits," by Mark Calvey, San Francisco Business Times, 09-22-06

"The Reserve"s Cash Sweep Seen Aid in Bank Rivalry,"  by Matt Ackermann, American Banker, 08-22-06

"The Reserve Offers Clients Rate-Friendly Investments," by Dave Lindorff, Investment Management Weekly, 08-21-06

"Hedgies Get Defensive: Hedge Funds and Other Money Managers Are Moving More Money out of the Market Amid Short-term Problems," by Amanda Cantrell, CNNMoney.com, 06-21-06

Interview with Bruce Bent, with Greg Morcroft, MarketWatch.com, 06-20-06